At a moment the trade union for the airline industry, International Air Transport Association (IATA), has issued a dire prediction laying out that it doesn’t expect air travel to recover to pre-pandemic levels until at least after 2024, one major foreign carrier is rolling out with an unexpected, deeply unorthodox policy to gem up business and attention.

Emirates, the Dubai-based state-owned airline and flag carrier of the United Arab Emirates, is now offering passengers a ‘safety net’ of sorts, telling customers that if they catch coronavirus while traveling on their flights, the airline will cover all costs related to medical treatment, hotel quarantine, and even their funeral in the event of death.

The desperate measure — and no doubt costly in terms of the airline’s insurance premiums — comes as Emirates says it expects to cut as many as 9,000 jobs in the coming weeks.

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