“Welcome to @independentblackbusinesses . ✨A platform to share, promote, celebrate and support Independent Black Businesses with a mission to dismantle Systemic Racism. 👊🏾👊🏿👊🏽..⚡️If you are white, please shop mindfully and support Independent Black Business Owners,” the page’s first post reads.

On November 23, the page made an out-of-character post that revealed the page’s owner is actually a white female from the U.K. named “Helen.”





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