CNN has named and shamed a list of brands that haven’t joined a movement to boycott Facebook for all manner of alleged social justice offenses, drawing criticism online for its “bizarre” activism campaign.
‘Companies do nothing’ is not a news story, yet that’s exactly what CNN reported on Wednesday. After a slew of major brands – including Unilever, Adidas, Ford, Volkswagen, Microsoft, and Levi Strauss – temporarily pulled their advertising from Facebook, CNN called out a list of firms that have yet to fall in line with their counterparts, implicitly calling on them to do so.
According to the report, only three of the largest spenders on Facebook ads last year have joined the protest. The list of those who haven’t includes Walmart, Home Depot, Uber, Netflix and American Express, and CNN shook down their spokespeople for comment. Some ignored the call; others, like Home Depot, said they were watching the boycott movement “closely.”