Social justice types cheered when Minnesota dairy firm Land O’Lakes removed a “racist” image of a Native American girl from its packaging. But on the bizarre battlefields of the culture wars, nobody wins.

‘Mia,’ a Native American woman complete with feathered headdress, has graced Land O’Lakes’ packaging since the 1920s. During that time she’s gone through several redesigns, but the company quietly scrapped her in February, leaving a plain landscape behind. By the end of the year, Land O’Lakes’ farmers and suppliers will feature on its packaging in her place.

The company gave no reason for doing away with Mia, but it’s widely suspected that the move was to please the social justice crowd. Native American academic Lisa Monchalin previously called Mia an example of “sexualized depictions of Indigenous women,” while North Dakota state Rep. Ruth Buffalo (D) – also a Native American – said that the image of the comely butter maiden goes “hand-in-hand with human and sex trafficking of our women and girls … by depicting Native women as sex objects.”

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