Remember when Jeff Bezos agreed to buy the Washington Post back in 2013 for a paltry ~$250 million?

Well, nearly 10 years later, Facebook has reportedly agreed to pay ~$400 million for Giphy, described by Axios as “a popular platform for animated images”. The deal comes as the Trump Administration DoJ cranks up anti-trust scrutiny of tech titans.

The takeaway, according to Axios, is that Facebook’s powerhouse advertising business will enable it to easily monetize Giphy’s content, potentially transforming the business into an extremely profitable one.

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