As it does with everything nowadays, social media played a critical role in rousing the US, and then the world (or at least parts of wealthy western Europe), to stand up against police brutality following the murder of George Floyd while being taken into custody.

More recently, the incessant virtue signaling by Hollywood actors, celebrities and just normal people has, at times, verged on parody, like when – earlier this week – hundreds of thousands of users posted black squares on their screens in an effort to “amplify black voices”. Minutes later, they deleted the squares after someone else said it was tantamount to a “blackout” on minority voices.

Black Lives Matter Melbourne has issued a list of required behavior from white people attending their protest, which includes no selfies and the demand that, “If a black person tells you to do something, you do it immediately without question.”

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