Christmas is a time for tradition — bringing a tree into the house, midnight mass, giving gifts… and being repeatedly encouraged to cheat on your husband by a respected, small-c conservative national newspaper.

This is a tradition in the sense that 2019 is the second festive season in a row where British broadsheet newspaper the Daily Telegraph — which enjoys a strong legacy reputation as being the standard-bearer for the intelligent, conservative right in the United Kingdom — has bombarded its male social media followers with messages to encourage their wives to cheat on them as a Christmas present.

The December 2018 article Why men should give their wives a cheat pass this Christmas was ridiculed on social media when it was first published over a year ago as being so apparently totally out of character with the newspaper.

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