The company opened its first store in 2009, hoping to attract customers the same way that its rival Apple did.

Since then, more than a hundred stores have been opened in the United States and 10 around the world. However, they did not enjoy the same popularity as Steve Jobs’ company.

Microsoft said it would permanently close all its retail stores around the world, leaving only four locations in New York, London, Sydney, and Redmond, which the company said will be “reimagined”. “Our sales have grown online as our product portfolio has evolved to largely digital offerings, and our talented team has proven success serving customers beyond any physical location. We are grateful to our Microsoft Store customers and we look forward to continuing to serve them online and with our retail sales team at Microsoft corporate locations”, Microsoft Corporate Vice President David Porter said in a statement.

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