“We need solutions that don’t start after untold damage has been done.Changing these dangerous dynamics requires more than just the temporary silencing or permanent removal of bad actors from social media platforms,” Mozilla wrote.

The group proposed a number of measures to help protect the internet from verboten views. Internet ads should list who paid for them, how much they are paying, and who is being targeted, Mozilla said. There should also be “meaningful transparency” of platform algorithms so that people can examine what kind of content is being promoted. 



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